Octavio Carranza

General Director

He is Consultant in Logistics of the Bimbo Group, has been consultant of Mcdonalds, Pepsi-Geusa, Siemens VDO, Mc Donalds, Quilmes, Exxon. Since 1995 he has worked as an executive, consultant, professor and researcher on Logistics issues. He is the winner of the 2005 National Logistics Award from Mexico (www.premiologistica.com.mx/). Prior to that he has performed in various areas of Civil Engineering. His main current work is the one of consultant and manager in areas of logistics, being member of diverse advisory councils of Mexican companies. He is a founding partner of vertebrar.com, an international consulting firm. In this section, his last professional assignment has been to develop and direct the Logistics Reengineering program of the Automotive Cluster of Estado de México. He is currently carrying out a Logistic diagnosis for a multinational leader in mass consumer products.
In the academic area, he has developed for Palgrave Macmillan the book “The Bullwhip Effect: A State of the Art Review of Methodologies, Procedures and Cases” with the participation of some of the main referents of the discipline as Hau Lee, Seungjin Whang, Carlos Daganzo, John Sterman or Dennis Towill, among others. In Mexico he is the author of the book “Operating from Mexico: Keys to Doing Business”, which is in the process of being published. He has published the book “Logística: Mejores practicas en Latinoamérica”, with the collaboration of 15 authors from Latin America, the first text of this type published in Latin America that has had in his second reprint in three years. It has promoted, together with the authorities of the Comecyt, the installation in Estado de Mexico of a Research Center sponsored by MIT, which is in the process of development. He is currently a professor in the MBA of ITAM and in the Master in Logistics of the Universidad Anáhuac del Sur.