Our capabilities in analytics and Artificial Intelligence enable us to transform sales operations. Big Data is our ally.
The question is, how do we transform information into value for the organisation? We help you understand Market Dynamics with analytics… to achieve lasting impact.
An almost absolute truth: the world of the Internet has a certain level of complexity. We master it. Vertebrar has founded a Digital Marketing company for this purpose, www.Dixitalis.com. We work with both proprietary and non-proprietary tools of all kinds. But most importantly, we have registered our own SEO and Social Media analysis methodology. We work with emotion analysis to measure the effectiveness of social media spending, integrating information on reach, relevance, and sentiment.
We are focused on long-term impact for the client. That’s why we begin with analytical tools, continue with building capabilities within the client, and focus on transforming the culture. We customise everything for the client, whether it requires short-term programs (including training), responses to analytics-related questions, continuous support over a long period, or a longer-term program to build capabilities within the company, where analytics can be gradually integrated until full capabilities are developed.
With extensive experience in analytics—several decades among our experts—we also offer a comprehensive perspective. Our Dixitalis team brings together experts in communications, design, network analysis… We provide security in storage capacity, partnering with companies that meet the highest quality standards.»
Whether our clients are seeking help for a specific marketing project or want to develop a program to capitalise on Big Data, our Analytics support is world-class, customised to each client.
Tracking marketing profitability seems to be a primary need for many companies in Latin America. Its optimisation is a profitable business, with returns ranging from 10% to 20% in some cases. This allows for reinvestment. We can help you.
We have analytical methods to estimate future prices through simulations. We help you manage prices, promotions, and exchange terms to optimise sales returns.
An analytical approach allows the client to determine the optimal location for their products. We are flexible and optimise at multiple levels, from the store level to category level, and even to the specific location within the store.
We are experts in Management, but we are also experts in Analytics. There are companies looking to transform their marketing and sales through advanced analytics for Marketing. We help them define a vision, develop practical use cases, organize initiatives into a Road Map, and build capabilities to create competitive advantages… Our support is tailored to each client, ranging from assistance in developing centers of excellence to intensive support for model building, knowledge generation, and capability development.